Austin Record Store Launches In-House Post & Mastering Studio

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Austin, TX (August 18, 2025)—Austin vinyl and CD retailer Waterloo Records is moving up the street to larger premises that will also house Waterloo Sound, a new immersive audio, video post and vinyl mastering facility.

Waterloo Sound is built on the Nu•Studio System, a modular, reconfigurable studio platform developed by Grammy Award-winning engineer Chad Franscoviak. Making its first commercial debut at Waterloo Sound, Nu•Studio delivers Dolby Atmos and Dolby Vision-calibrated capabilities for spatial audio production, high-resolution visual playback, remote collaboration and real-time review.

“This is our first Nu•Studio System in the wild,” Franscoviak said, “and launching it here with a team equally committed to progress makes this moment especially meaningful for all of us.”

Waterloo Sound also includes a vinyl lacquer cutting lathe, enabling high-quality record mastering on site, making it one of the only studios in the U.S. to offer both spatial audio post-production and analog vinyl production in one location.

“I’m very excited to be a part of the team in making Waterloo Sound available to the creative community,” adds Jon Niess, a mastering engineer and advisor to Nu•Studio, who has been mastering vinyl and mixing in Atmos in Austin for the last 15 years. “Having spent considerable time in Nu•Studio’s R&D space in Bozeman, MT with Chad, I can attest to the incredible quality of the sound inside the studio; it is a completely unique, beautiful environment.”

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The expanded floorplan will also bring new experiences for visitors, who can watch the first steps of vinyl production through in-house lacquer cutting, browse new music memorabilia, including the onsite manufacturing of 24-karat gold- and platinum-plated records, and relax in a new café-style lounge with beer, wine and coffee available. A rentable podcast studio is also available for multiple media content creation.