Korean Home Shopping Broadcaster Preps for Future

South Korea (July 7, 2025)—A home-shopping broadcaster in South Korea has transitioned to a next-generation IP-based system, a strategic move toward scalable operations and future-proof workflows based on SMPTE ST 2110 standards.

The project, for Home & Shopping and powered by Lawo technology, was designed and implemented by Lawo’s South Korean partner and systems integrator, Dong Yang Digital Co. Ltd. (DYD). Founded in 2011, Home & Shopping is a player in Korea’s retail media landscape, broadcasting live content around the clock.

The transition to IP was driven by the need to replace the existing SDI-based system, which had reached its limitations in terms of scalability, interoperability and integration with modern workflows. “The former baseband infrastructure had become a bottleneck for innovation,” explains Myoung Ho Seo, senior engineer at DYD. “Our goal was to implement an IP-based environment that not only supports current production requirements but is also adaptable for future developments such as remote production, cloud workflows, and additional channels and formats. Lawo’s system architecture met these goals precisely, offering flexibility, operational transparency and powerful integration tools.”

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Home & Shopping opted for a hybrid configuration that supports both IP and SDI. This setup allows the broadcaster to continue regular operations while gradually adopting new IP workflows. The installation’s IP backbone is managed by Lawo’s HOME platform, a comprehensive management and orchestration solution that offers centralized control, automatic device discovery, intuitive stream routing, user authentication, and real-time diagnostics. With HOME, engineers can manage and monitor all connected IP devices and services from a single interface—on-site or remotely.

At the core of the audio infrastructure is a Lawo mc²56 MkIII audio production console, powered by a flexible A__UHD Core engine. This combination is tailored for high-performance broadcast applications and offers full support for SMPTE ST 2110-30/-31 and AES67 audio-over-IP standards.

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Given the demands of Home & Shopping’s live programming, which can run up to 20 hours per day, system resilience was a key requirement. The installation was designed with a fully redundant architecture, ensuring uninterrupted operation even in the event of a failure. For backup operation, Home & Shopping relies on a Lawo crystal console combined with a Power Core mixing engine. This compact and modular solution offers 96 DSP channels, full ST 2110 and AES67 compatibility, and redundant network and power options in a space-saving 1RU design.